2010 IIHF World Junior Championship Economic Impact Assessment Released

April 27, 2010 (Ottawa) – The economic impact assessment of the 2010 IIHF World Junior Championship was released today by the Canadian Sport Tourism Alliance (CSTA).  The event was held in Saskatoon and Regina, Saskatchewan, from December 26th 2009 to January 5th, 2010.

An estimated 302,000 spectators attended the 31 games that were hosted in the two cities, with an additional 23,500 spectators taking in six pre-tournament games held throughout the province.  Approximately 21,000 out-of-town visitors attended games in the two host cities, with their collective spending totaling more than $9.8 million.  With the pre-tournament games attracting a largely regional audience, the aggregate expenditures of the 6,400 visitors at the Championship totaled $700,000.   The event was also the catalyst for $14.8 million in capital upgrades to the competition venues.  These expenditures, combined with the visitor expenditures and operational expenditures associated with hosting the event totalled $50.6 million, resulting in a net increase in economic activity (GDP) of $48.4 million throughout the province, of which $27.3 million occurred in Saskatoon and $11.2 million in Regina. The total industry output (or gross economic activity) supported by the event was $86.6 million, supporting $22.6 million in wages and salaries throughout Saskatchewan. In Saskatoon and Regina, a total of $9.9 million and $3.1 million respectively in wages and salaries were supported by the event, along with 312 jobs in Saskatoon and 86 jobs in Regina.  The event also benefited from the efforts of more than 2,400 volunteers, who made a significant contribution to the success of the Championship.

Considerable tax revenues were also produced by the event, totalling $10.4 million.  The event supported federal tax revenues of $4.8 million and another $4.1 million in taxes accrued to the Province of Saskatchewan.  In addition, $1.5 million in taxes was supported at the municipal level, of which $858,000 accrued in Saskatoon and $231,000 accrued in Regina.  “Our Government is proud to have contributed to the success of the 2010 IIHF World Junior Championship,” said the Honourable Gary Lunn, Minister of State (Sport). “I am thankful to all the athletes, coaches, and volunteers; the cities of Saskatoon and Regina and the Province of Saskatchewan; and Hockey Canada for making this event such a great success. I am delighted to see that hosting this event has generated a positive economic impact in Saskatoon and Regina and for the province of Saskatchewan.”

"These economic impact results are phenomenal,” said Jack Brodsky, Chair, 2010 World Junior Championship host committee.  “Even in somewhat tough economic times the event performed at a very high level in Saskatchewan and leaves a strong legacy in our province for hockey development and in facility improvements.  What a great time this was for our province." 

"Hockey Canada would like to thank and congratulate the host committee and all our partners who played a role in making the 2010 IIHF World Junior Championship a huge success in Saskatchewan," said Scott Smith, Hockey Canada chief operating officer. "In looking at the economic impact that this event had on Saskatchewan and the host communities, Hockey Canada is more resolved than ever to secure major international hockey events for Canada.  The impact on our communities and our game, both short-term and long-term, is remarkable."

The Canadian Sport Tourism Alliance conducted the analysis on behalf of the 2009 IIHF World Junior Championship host organizing committee and Hockey Canada. To conduct the assessment, the CSTA used STEAM PRO (Sport Tourism Economic Assessment Model – Professional version), which measures the economic impact of a sport event on a community.
A total of 955 valid on-site surveys were conducted and collated at the competition venues, providing the survey results with a combined confidence interval of +/- 3.5%, 19 times out of 20.  The survey was conducted using the Techneos Entryware Pro System, which features the Entryware™ Designer software program for preparing the questionnaires as well as Entryware™ for Palm OS running on handheld PDA’s for data collection.

A full copy of the economic impact report is available on-line.

Contact:  Tony Fisher, Director of Research, Canadian Sport Tourism Alliance, at 613-266-6964.