Canadian Sport Tourism Alliance elects new Board of Directors

Ottawa, April 25, 2001 - The Canadian Sport Tourism Alliance elected its new Board of Directors this past weekend at its Annual Conference in Toronto.

Elected for two year terms were Andrée Steel (Ottawa), Todd Brandt (Saskatoon), Lynda Généreux (Sherbrooke), Ross Cameron (Kingston) and Tom Madden (Prince George). Elected to a one year term were Bob Graham (London), Greg Edgelow (Vancouver), Paul Finley (Sudbury) and Ian Fowler (Moncton).

The Board of Directors re-elected Bob Graham (London) as President . “Our priority as an organization is clear”, stated Graham. “The CSTA will continue to play a leadership role in industry growth through the development of partnerships with our sport, tourism and industry partners to provide Canada and Canadian municipalities with the economic, cultural and social benefits associated with hosting national and international sport events in their communities”.

The Annual Conference was attended by over 50 individuals representing public/private sector and sport/tourism interests. It was also the site for the official launch of the “CSTA Events Database”, a leading edge, web-based intranet platform designed for matching national and international sport events with potential host communities across Canada. The Database features secure access to CSTA members and includes a variety of query and search functions to assist in the product matching process. “The launch of our Events Database promotes a planned, coordinated and strategic approach to the growth and development of the sport tourism industry domestically and will provide Canada with a competitive advantage internationally”, stated Rick Traer, Chief Executive Officer.

“The conference was the best initiative I have seen in regards to assisting National Sport Organizations in matching their respective event properties with corresponding Canadian cities”, stated Peter Montopoli, Vice President, Marketing, The Skating Events Trust. “I believe the tremendous wealth of information presented at this conference will be the foundation for future positive relations between NSO’s and the tourism industry across the country”.

The Canadian Sport Tourism Alliance is an industry-led and market driven organization that currently counts over 30 municipalities across Canada among its membership base. The Canadian Tourism Commission is a major funding partner through its Product Club program. The CSTA’s mission is to increase Canadian capacity and competitiveness in hosting national and international sport events.