Record Attendance at Sport Events Congress 2010

A record 370 delegates from the sport, tourism and recreation sectors attended Sport Events Congress 2010, held April 21-23 at the Doubletree by Hilton - Toronto Airport.

For only the second time in its 10-year history, the Congress was held outside of Canada’s capital region. Tourism Toronto played key role in the success of the three-day event.

“As the largest annual conference of its type in Canada, we were fortunate to have the support of Tourism Toronto to assist in making this the best Congress yet,” said Rick Traer, chief executive officer of CSTA. “Tourism Toronto’s professionalism, hospitality and creativity provided an outstanding platform to help celebrate the 10th anniversary of Sport Events Congress.”

A record 49 rights holders participated in Sport Events Exchange, the events marketplace that remains the #1 ranked element of the Congress.  Delegates were also treated to off-site Tourism Toronto-hosted social functions at the Hershey Sports Zone and Rogers Centre on consecutive evenings.  Another Congress highlight was the fourth annual PRESTIGE Awards luncheon, hosted by CTV sports personality, Rod Black.

The record crowd appreciated the variety of session topics, training workshops and dynamic group of keynote speakers that included the Hon. Rob Moore, Minister of State for Small Business and Tourism, who highlighted the important role that sport tourism plays in sustaining the various elements of the tourism industry. Other influential sport business leaders to address the Congress included: Keith Pelley, President and CEO of Canada’s Olympic Broadcast Media Consortium; David Whitaker, President and CEO of Tourism Toronto; and Stacey Allaster, Chairman and CEO, WTA.  A special sport marketing stream, presented by Trojanone, rounded out the most successful Sport Events Congress to date.

Copies of the SEC 2010 presentations are now available on CSTA’s website.  Details on the dates and location for Sport Events Congress 2011 will be announced soon!