Registration Open for COVID-19 Webinars 3 and 4



Webinar #3: Your Corporate Sponsorship Revenue Program – The New Normal Post COVID-19

Presenter: Brent Barootes, President and CEO of the Partnership Group – Sponsorship Specialists®
Thursday, April 30, 2020 @ 1:00 pm Eastern

As we work to cope with COVID-19 on a daily basis within our organizations, we need to begin to look to the horizon and post COVID-19. You may have postponed or cancelled events or are sitting on the sidelines waiting to see if you will still postpone or cancel. Thoughts might also include wondering if the sponsors you had will be back or will new sponsors even emerge. You may be concerned about what sponsorship will even look like post COVID 19. This virtual workshop session will walk you through the three stages of your corporate sponsorship revenue program amidst COVID-19; The Immediate Need through the bottom of the trough; The Recovery period and The Post COVID 19 reality with a focus on understanding what that new norm will look like for your sponsorship programs and revenue opportunities as well as what to plan for, how to adjust and what to expect. This session will provide both delivery of content on these subjects and allow for engaged discussion and Q&A.



Webinar #4: Cancellation and Postponement of Major Sporting Events in Canada

Presenter: Benoit Girardin
, Event expert and lead strategist at LBB Sport
Thursday, May 7, 2020 @ 1:00 pm Eastern

An overview of the legal, financial, human, operational and sport impacts of COVID-19, lessons learned and strategies to relaunch the event business in Canada.

In this webinar, facilitated by event expert Benoit Girardin, you will learn the hard lessons learned from these cancellations or postponements from the legal, human, financial, operational and sport perspectives. Benoit will discuss the lessons learned from key sporting events that were cancelled or postponed in Canada but also internationally such as Tokyo 2020, the Euro 2020, Wimbledon, Tour de France to name a few. Benoit will also facilitate a discussion with a panel composed of three Canadian sport leaders, Debra Armstrong, CEO of Skate Canada (ISU World Figure Skating Championships), Eugène Lapierre, VP and Tournament Director for Tennis Canada’s Rogers Cup and Ahmed El-Awadi, CEO of Swimming Canada (SNC Olympic trials) who will share their experience on how COVID-19 impacted their events and organizations. Strategies to prepare for future forces majeures, the new normal and relaunch the event business will also be discussed.



After registering, you will receive a confirmation email outlining the information needed to join the meeting.