Registration Open for COVID-19 Webinars 5 and 6


Webinar #5: Official Launch: Sport Tourism Event Evaluation Report (STEER)

Presenter: Iain Edmondson, Director, Legacy Delivery Ltd.​
Thursday, May 14, 2020 @ 1:00 pm Eastern

As public authorities start to consider how events can be part of the COVID-19 recovery plan, it has never been more important to articulate the wider impacts of sport events.

This webinar launches the latest CSTA tool to assess the wider tourism, social and environmental impacts of events - STEER (Sport Tourism Event Evaluation Report). STEER and STEER Pro will enable CSTA members to report on, plan for, and quantify wider impacts, complementing the direct economic data available from steam2.0 and steam pro2.0.



Webinar #6: The Canadian Sponsorship Landscape

Presenter: Norm O’Reilly, MA, MBA, PhD, CPA, CGA

Wednesday, May 20, 2020 @ 1:00 pm Eastern

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. This session will review the results of the 13th annual CSLS and outline the trends in the industry in Canada, going back to 2006. The study draws on the insights of Canadian brands, properties and agencies to provide information that is relevant and ethical. The CSLS seeks to provide outstanding sponsorship expertise for sponsors, properties and agencies. Commentary will be made on the impact of the current COVID-19 crisis on the industry.



After registering, you will receive a confirmation email outlining the information needed to join the meeting.

For additional information on the COVID-19 Recovery series of webinars, and to review previous sessions, click here.