SPORT EVENTS CONGRESS 2002: Building Business through Sport

Ottawa, February 25, 2002 - The Canadian Sport Tourism Alliance, in cooperation with the Canadian Tourism Commission, recently announced the dates for Sport Events Congress 2002, Canada’s largest annual gathering of sports events rights holders, event managers, convention and visitors bureaus and other tourism professionals.

Sport Events Congress 2002: Building Business through Sport, will take place at the Delta Ottawa Hotel and Suites on April 11-13, 2002. The Congress once again features an outstanding line-up of invited speakers and topics, including Jim Watson, President & CEO of the Canadian Tourism Commission; Paul DeVillers, Secretary of State for Amateur Sport; Jack Poole, President & CEO of the Vancouver 2010 Winter Olympic Bid; and Jo-Anne Polak, Senior Vice President of Crisis Communications with Hill and Knowlton Canada.

Congress sessions will cover a wide variety of topics, ranging from grass roots community events to the much-anticipated launch of the Sport Tourism Economic Assessment Model (STEAM), scheduled for a session on Friday, April 12th.

As a special feature, this year’s Congress will include a reverse marketplace, providing an opportunity for CSTA members to meet one-on-one with national sport organization rights holders to explore bidding and hosting opportunities. Details on the registration process for meetings during the marketplace will be circulated in subsequent Congress updates.

Sport tourism is a billion dollar a year enterprise and Canada’s fastest growing tourism sector. Don’t miss this event. REGISTER TODAY!

For further information or to inquire about Congress sponsorship opportunities, please contact Rick Traer at (613) 688-5843 or by email at