Sport Tourism Workshop Confirmed for London, Ontario

June 7, 2010 - The Canadian Sport Tourism Alliance (CSTA), in cooperation with Tourism London, is pleased to announce that a regional sport tourism workshop will be held in London, Ontario on Tuesday, June 29, 2010. This project is made possible through a grant from the Ontario Trillium Foundation.

Hosted at the Four Points By Sheraton hotel, the CSTA will bring sport event, tourism and economic development experts together with community officials to share knowledge and experiences and to provide training on the CSTA’s leading edge industry tools. Sport tourism is the fastest growing grassroots economic development initiative in Canada today, with approximately $3.4 billion in annual domestic spending.

These interactive workshops are designed to build capacity at the local level and help communities become more actively involved in the sport tourism industry.

Topics will include:
• Introduction to Sport Tourism
• Developing a Local Sport Tourism Strategy
• A Town Hall working lunch focused on local and regional topics
• Building a Successful Bid
• Sport Tourism Economic Assessment Model (STEAM) training session.

Who should attend? Representatives of parks & recreation departments, economic development agencies, colleges & universities, convention & visitor bureaus and other destination marketing organizations, sport councils, sport events rights holders, organizing committees, and other interested individuals.

Click here for the full press release.

For more information, contact:
Steven Trainor,
Project Coordinator
(613) 231-4105
strainor@canadiansporttourism.com