Registration Open for COVID-19 Webinars 6 and 7


Webinar #6: The Canadian Sponsorship Landscape

Presenter: Norm O’Reilly, MA, MBA, PhD, CPA, CGA

Wednesday, May 20, 2020 @ 1:00 pm Eastern

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. This session will review the results of the 13th annual CSLS and outline the trends in the industry in Canada, going back to 2006. The study draws on the insights of Canadian brands, properties and agencies to provide information that is relevant and ethical. The CSLS seeks to provide outstanding sponsorship expertise for sponsors, properties and agencies. Commentary will be made on the impact of the current COVID-19 crisis on the industry.


Webinar #7: 
Communicating in Crisis: Lessons for Sport Events in the midst of COVID-19


Barb MacDonald
CSTA Communications Consultant​
Sylvie Bigras
Communications Specialist, Facilitator, & Emcee
Martin Richard
Executive Director, Communications and Brand, Canadian Paralympic Committee 

Thursday, June 4, 2020 @ 1:00 pm Eastern

Three of the leading sport communications professionals in Canada will share their experiences from a variety of challenges that provide lessons learned for the sport event/tourism industry. Barb MacDonald is CSTA’s Communications Consultant, and has lived through bomb scares, declaration of war, tragedy, and judging scandals in various roles as a communicator and media operations manager over 20 different sports and 10 countries. Sylvie Bigras, in addition to being a dynamic emcee and facilitator, is a specialist in communications at international sporting events, including leading an entire media relations/communications team at several Olympic, Commonwealth, and Pan American Games. Martin Richard is the  Executive Director, Communications & Brand at the Canadian Paralympic Committee. Also a veteran of multiple major Games, he most recently was integral to the communication of the CPC’s decision, in conjunction with the Canadian Olympic Committee, to not send the Canadian team to the 2020 Olympic and Paralympic Games as a result of COVID-19. Each panelist will share the practical application of effective communications throughout a crisis, and the positive opportunities that may occur as a result.



After registering, you will receive a confirmation email outlining the information needed to join the meeting.

For additional information on the COVID-19 Recovery series of webinars, and to review previous sessions, click here.